What Is a Branding Session and Why Do You Need One?

Understanding What a Branding Session Is

Branding sessions are the modern version of your average headshot. These professional photos can be used for marketing purposes to promote a personal brand, a commercial brand, a service, or product. Unlike traditional headshots, which are usually strictly focused on the face of the individual, branding photos generally give more of a lifestyle feel, putting you in a setting that best fits your brand image. You have probably seen them all over your social media feed as these have been used by professionals as part of their content strategy for years.

Think of these as a way of showing your business in action. Some like to use them as a way to show their customers what a day in the life looks like for their brand, which allows their clients to get to know them in a more personable way.

Who Needs Branding Photos?

From personal brands to small businesses and corporate professionals, branding photos can be used by anyone who is looking to establish a professional image. No matter what industry you are in, there likely are many options available to your client, so the reality is that you’re not just selling a product or service, you are selling a brand. In order to stand out it is important to have professional and updated branding photos.

Why Do I Need Branding Photos?

When perspective clients land on your website and/or social media accounts, your photos are the first thing they will notice. In today’s fast-paced digital world, you only have a couple of seconds to capture anyone’s attention as they decide whether to click on your name, contact you, or keep scrolling. When you show clean, clear, high-quality images you are conveying how much you value your brand’s identity. This directly influences their perception towards your level of professionalism and quality of service. If you’re in the business world then you know that perception is everything. Showing professional quality images within your marketing implies high value. This will play a major role in your perspective customer’s purchasing decisions as well as justifying your premium price tag.

If creating a personal connection with your clients is important to you, then you need a branding session. If making a powerful first impression is important to you, then you need a branding session. If you want to stand out from your competition and show why personally doing business with you is a unique experience, then you need a branding session.

How Often Do I Need To Schedule A Branding Session?

This one is completely up to your business needs, budget, and schedule. If continuously sharing fresh, professional content is important to your brand, then you may benefit from investing in a monthly branding session membership. This will allow you to stay on track with your brand image and creating on-going fresh content. If your budget or schedule don’t allow for a monthly update, then a quarterly option may be best. This will give you the opportunity to meet with a photographer just four times a year. During those sessions you will be able to map out all of your marketing needs for the year meaning you get EVERYTHING you need for the year shot in just four sessions!

How Do I Plan and Schedule A Branding Session?

If you have decided that investing in a professional branding session is for you, then you’re in the right place. Click here to contact Anna Faiola to learn how to begin your branding photo session process. From picking the right location to figuring out what to wear, Anna will guide you step by step, simplifying the whole process.

Anna serves the Tampa Bay, Florida area as well as the Raleigh and Wake Forest North Carolina areas. She is also available for travel.

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