What types of photos are currently displayed on your website? Stock photos? Outdated photos? Do you have any real, authentic photos of you and your team?
Or maybe you’re in the process of launching a brand-new website and aren’t sure which photos you need to plan for.
Your website should show the real story of your business, and the best way to do that is through a strategic branding photo session. One that allows you to capture a variety of photos to showcase you, your personality, your team, and your product/services in action.
To help you prepare, I’ve put together a cheat sheet of 7 must-have photos every business website should include.
And don’t miss the bonus section at the end: two crucial pre-planning steps that will make sure you get the most out of your shoot.
Use this cheat sheet as your roadmap to plan a branding session that truly reflects your brand.
Your Cheat Sheet: 7 Must-Have Website Photos
1 – Homepage / Hero Image
This is your welcoming shot, your first impression. Make sure this image immediately captures your brand’s energy and professionalism.
2 – About Page Portrait
This one should be a relaxed, authentic photo that shows your personality and helps visitors connect with you on a personal level. Don’t be afraid to be playful with this one!
3 – Behind-the-Scenes Action
Capture yourself in your element and show your audience how you do what you do!
4 – Client Interaction / Testimonial Image
Let clients see what it’s like to work with you by showing happy clients and your interaction with them.
5 – Tools & Gear / Flat Lay
Display the materials or equipment that help bring your work to life.
6 – Workspace Image
Highlight your work area, whether it’s an office or an outdoor space.
7 – Service/Product in Action
This should be a big focus of your shoot, highlighting your actual product or services with a variety of creative and product shots.
BONUS: Do These Two Essential Steps BEFORE Your Website Branding Photo Shoot:
Now that you have your cheat sheet, there are two crucial next steps you must take that most people overlook! Skipping them can seriously impact the success of your session.
- Before your shoot, share this shot list with your web designer first to make sure you cover all the bases that are unique to your website and industry. Your web designer understands the layout, flow, and functionality of your site, so they will know exactly what shots you need for each page. Whether it’s a hero banner, a call-to-action section, or a blog thumbnail, your web designer will be able to tell you exactly what you need. Their input should be your first step.
- Your second step is to then review the list with your photographer so you’re both on the same page about the creative direction of your shoot. Your photographer will be able to take that list and creatively guide you on how to visually bring everything to life by helping you with things like location and outfit changes required.
Taking these two steps ahead of time not only makes your branding session more intentional but also maximizes your results. This will save you time and money in the long term!
Ready To Capture Your Website Photos?
If you’re in the Tampa Bay, Florida area and need to book a branding session to update your website, contact us! We will assist with brainstorming ideas and help bring each vision to life with a personalized shoot that perfectly aligns with your brand.
